Marketing Strategist & Consultant. Entrepreneur.
21st of April 2016. The day that Prince died. Bad day. Really bad. Tomorrow will be no better because he’ll still be dead. I am in mourning, and this will never end. This site was never intended for this sort of thing. But, Prince died. Prince!! Why do I care so much? If you don’t … Read more
When deciding on a wine with food, most people go through some form of a selection process. They try to somehow match the wine to their personal preference (white vs. red), their mood, and their food. The latter is known as ‘food-wine matching’ (or ‘pairing’). A well-paired meal can improve the dining experience whereas the opposite … Read more
Startups and SMEs typically begin their journeys with an idea, some sense of direction, and form a basic team to develop and monetise their products. However during my discussions with several startup founders about marketing talent, most were struggling with one common problem: insufficient budget to hire an ‘experienced’ marketer. To make things worse, startups handle … Read more