Marketing Archives • Daleep Chhabria

When Digital Brands Learn That People Are Human – Instagram & IGTV Case

27 August, 201927 August, 2019 by Daleep Chhabria

There are some basic truths about life and the world we live in. Largely because they’re based on science or something else that’s just, SOLID. In case you missed it, digital giant Instagram announced that IGTV has gone against their own grain, by supporting landscape mode. The announcement was made back in May 2019 but … Read more

1 Unconventional Solution for Startup Founders to Hire a CMO.

8 May, 201730 September, 2015 by Daleep Chhabria

Startups and SMEs typically begin their journeys with an idea, some sense of direction, and form a basic team to develop and monetise their products. However during my discussions with several startup founders about marketing talent, most were struggling with one common problem: insufficient budget to hire an ‘experienced’ marketer. To make things worse, startups handle … Read more